Journal.
Writing about building AI systems that work, the decisions behind MOCO, and what we're learning along the way.
May 2026
On building systems that compound
The most interesting thing about autonomous marketing systems isn't the automation. It's what happens when they've been running for six months...
April 2026
Why most agencies fail small businesses
The problem with traditional agencies isn't quality. It's overhead. When you're charging $3,000/month, most of that pays for account managers and project coordinators, not actual work.
March 2026
The architecture of content strategy
Most content strategy conversations start in the wrong place. They start with 'what should we write?' when they should start with 'who needs to find us, and what are they searching for?'